PowSlayer Freeride Kit
Client
Patagonia
Skills & Roll
Art Direction
Motion Design
Digital Design
As Art Director for the launch of the PowSlayer Freeride Kit, I helped shape and champion a creative platform that reimagined how Patagonia's iconic freeride system could be presented as a cohesive kit of parts. I partnered with stakeholders to develop, present, and sell through the creative concept, aligning teams around a fresh approach that reflected the product's legendary status among dedicated backcountry riders.
I led the creative execution across a broad ecosystem of touchpoints, translating the campaign into digital experiences, out-of-home placements, retail environments, and supporting web assets. Working cross-functionally with brand, retail, and digital teams, I ensured a consistent visual narrative throughout the customer journey. I also designed and produced all campaign motion assets, bringing the concept to life through dynamic storytelling and elevating the overall impact of the launch.
