Futurenatural
Client
adidas
Skills
Illustration
Editorial Design
Credit
Design Director: Mark Dayao
Logo Design: Chris Ericson
At the heart of Futurenatural is the relationship between the foot and technology. In collaboration with the concepts team at adidas we created a direction that could express this using graphics and illustration to highlight the process, the product, and the benefit of agility.
This direction played heritage into the old adidas campaign, feet you wear and the iconic adidas character “freddy the foot”.
work in progress comps.
